you forget one thing Bullet sells every boat they make and are in the posture they prefer to be in. A select custom boat market. The big 5 have a huge overhead and with the give aways and other expenses they need all that advertising to sell the rest or eat them. Don't know exactly how many employees Bullet has now i'm guessing maybe 40 or 50 tops in a relatively small mfg complex. To put them in the same catagory as the mass produced cookie cutter rigs is just wrong. Gambler stroker allison are all in the same catagory as Bullet, they are where they want and prefer to be in. Small liquid and flexible. Can you say that about the big 5