How do they stay in business??? Oh thats EASY! ADVERSTISING, SPONSORSHIPS, HOSTING TV SHOWS, and the absolute GLITZIEST showrooms in the boating world. Getting the TOP Anglers in the biggest most well-known tournament trail AND the biggest names on TV Fishing promoting your product adds to this as well. Even the mighty Ranger Boat company PALES in comparison to the advertising $$$ that BPS throws out for Nitro Boats. They lead the market in both initial purchases and NON-REPEAT customers. :hook